Arteris Articles

Semiconductor Engineering: Tech Talk - Changes In AI SoCs

Tech Talk Video: Changes In AI SoCs 


March 16,  2020 - By Ed Sperling

Ed Sperling of Semiconductor Engineering interviews Kurt Shuler at Arteris IP headquarters in this new video.

Arteris IP’s Kurt Shuler talks about the tradeoffs in AI SoCs, which range from power and performance to flexibility, depending on whether processing elements are highly specific or more general, and the need for more modeling.

Topics: semiconductor AI tech talk video SoCs kurt shuler

Semiconductor Engineering: New Architectural Issues Facing Auto Ecosystem

Kurt Shuler, vice president of marketing at Arteris IP comments, technology-wise, there are two key trends - electrification and autonomy, then who owns the data in this new Semiconductor Engineering article:

New Architectural Issues Facing Auto Ecosystem

March 5th, 2020 - By Ann Steffora Mutschler

Semiconductor vendors are trying to do more system-level work, while EDA companies are starting to integrate some of their tools and IP, so they all work together, Shuler said. “For the Tier 1s this means, just like the hyperscalar companies like the Googles, the Facebooks, the Amazons, and the Microsofts, they are now designing their own chips. That means they’re competing below and they’re competing above. ‘Mr. OEM, we can take care of all of this for you. You just make the plastics. You don’t need to know how all this stuff works.’ And the OEMs are now saying, ‘Hey, wait a minute, this is our brand, this is our car. We need to start hiring chip people too.’ Everybody is, within the car itself, clashing from a business and technical standpoint,” Shuler said.

There are other potential conflicts and challenges to go along with this, such as what to do when data comes into a car, where and how that data should be processed, and who ultimately owns the data.

“Think about how much data your cell phone creates, as well as all of the security breaches that have happened,” said Arteris IP’s Shuler. “The car has a whole bunch of information just like that cell phone, and there’s a fight over who owns that info.

To learn more, please download this Technical Paper on "Re-Architecting SoCs for the AI Era", please go here; https://www.arteris.com/download-re-architecting-socs-for-the-ai-era

Topics: SoC ISO 26262 Networks-On-Chip autonomous vehicles semiconductor engineering arteris ip kurt shuler OEMs noc interconnect ML/AI Tier 1s electrification

SemiWiki: Trends in AI and Safety for Cars

Kurt Shuler, VP of Marketing at Arteris IP updates Bernard Murphy (SemiWiki) on how trends in AI and safety are changing the design considerations for smart features in our cars in this new blog:

Trends in AI and Safety for Cars

February 3rd, 2020 - By Bernard Murphy

The potential for AI in cars, whether for driver assistance or full autonomy, has been trumpeted everywhere and continues to grow. Within the car we have vision, radar and ultrasonic sensors to detect obstacles in front, behind and to the side of the car. Outside the car, V2x promises to share real-time information between vehicles and other sources so we can see ahead of vehicles in front of us, around corners to detect hazards, and see congested traffic and emergency vehicles. Also this AI can improve on the fly, adapting to new conditions through training updates from the cloud. 

Topics: SoC semiconductor automotive automotive functional safety ArterisIP ISO 26262 compliance artificial intelligence AI semiwiki kurt shuler noc interconnect cache coherence SOTIF (ISO 21448 UL 4600

Semiconductor Engineering: Uses, Limits and Questions for FPGAs and Autos

Kurt Shuler, vice president of marketing at Arteris IP comments, he has seen that development is quickly moving in the direction of optimization with a lot of custom ASIC activity this Semiconductor Engineering article:

Uses, Limits and Questions for FPGAs and Autos

February 6th, 2020 - By Ann Steffora Mutschler

 

 

“Some companies are getting beyond the bounds of what can be done even in single die, looking at multidie solutions, but everything’s around optimization for power, bandwidth, latency, and functional safety,” Shuler said. “When you go to FPGA, the biggest issue is probably on the power side. Compared to a similar set of logic in ASIC versus doing an FPGA, you’ve got to basically turn on and off more transistors. That’s the underlying technical issue.

To learn more, please download this Technical Paper on "Re-Architecting SoCs for the AI Era", please go here; https://www.arteris.com/download-re-architecting-socs-for-the-ai-era

Topics: SoC Networks-On-Chip ASICs autonomous vehicles semiconductor engineering arteris ip kurt shuler noc interconnect ML/AI sensors