Arteris Articles

SemiWiki: Where's the Value in Next-Gen Cars?

Bernard Murphy learns more from Kurt Shuler on the shifting landscape in the automotive electronics value chain in this new SemiWiki blog:

Where's the Value in Next-Gen Cars?

June 22th, 2020 - By Bernard Murphy

Value chains can be very robust and seemingly unbreakable – until they’re not. One we’ve taken for granted for many years is the chain for electronics systems in cars. The auto OEM, e.g. Toyota, gets electronics module from a Tier-1 supplier such as Denso. They, in turn, build their modules using chips from a semiconductor chip maker such as Renesas, who produces their chips using pre-packaged functions from IP providers like Arm. Toyota could do the whole thing themselves, but it’s very expensive to set-up and maintain all of that infrastructure. Specialization makes it all more practical. Everyone makes money doing their bit well and cost-effectively and being able to sell to multiple customers (Toyota, GM, BMW, etc.). However, that cash flow can be upended when disruptive innovations are thrown into the supply chain, in this case, a lot more intelligence and autonomy. I talked to Kurt Shuler (VP Marketing at Arteris IP) to get his view. Kurt is an IP supplier and has a unique viewpoint because he works with semis, Tier-1s and OEMs, with standard designs as well as newer AI-based designs. He’s also an active member of the ISO 26262 committee.

 

 

Topics: SoC ISO 26262 semiconductor Ncore mobileye FlexNoC autonomous driving AI semiwiki kurt shuler noc interconnect Tier 1s value-chain

EE Times Designlines Blog: How to Not Fail ISO 26262

This EE Times blog in Designlines Automotive titled, How to Not Fail ISO 26262, is written by Kurt Shuler, VP Marketing at Arteris IP. 

Topics: functional safety ADAS eetimes mobileye ISO 26262 ASIL D tier 1 automotive design SoCs interconnects OEMs 3D mapping safety culture people process

EE Times Designlines Blog: Auto OEMs, Tier-Ones: Think SoC Designs

This EE Times blog in Designlines Automotive titled, Auto OEMs, Tier-Ones: Think SoC Designs, is written by Kurt Shuler, VP Marketing at Arteris IP. 

Topics: functional safety ADAS eetimes mobileye tier 1 automotive design LIDAR SoCs interconnects OEMs 3D mapping

Good SAE Automotive Engineering article about Mobileye

If you're a car nerd like me, you've probably already read this month's SAE Automotive Engineering magazine article by Steven Ashley titled, "Mobileye: New eye on the road." It includes an interview with Mobileye co-founder and CTO Amnon Shashua and you can read it at http://magazine.sae.org/17autp03/.

Topics: ADAS mobileye