Kurt Shuler, vice president of marketing at Arteris IP comments in this new Semiconductor Engineering article about a kind of balancing act which is becoming more common across the automotive design world.
Data Strategy Shifting Again In Cars
June 4th, 2020 - By Ann Steffora Mutschler
How and where vehicle data gets processed continues to evolve.
“We’ve been working with a Tier 1 company on ADAS and a radar chip,” said Kurt Shuler, vice president of marketing at Arteris IP. “The radar chip is doing a lot of local processing. So you pick a target and classification, and most of that processing is done right there at the radar. Then you send objects to a central brain. But that radar is very complex from a digital logic standpoint.”
To learn more, please download the Arteris IP FlexNoc AI Package datasheet: