Arteris Articles

Semiconductor Engineering: Get Ready For Dynamic Extensibility

Kurt Shuler, vice president of marketing at Arteris IP comments in this new  Semiconductor Engineering article:

Data Strategy Shifting Again In Cars

June 8th, 2020 - By Brian Bailey

How late can something be deferred during the development process? With dynamically extensible processors, that may be while it's operating.  
 
This places additional burdens on the algorithms. “They need something that’s much more specific for the problem they’re trying to solve, such as near real-time vision, while probably mixing that with other sensors like LiDAR and radar,” says Kurt Shuler, vice president of marketing at Arteris IP. “It’s not as general-purpose as something that you’d see from the more academic benchmark. So those guys are having to innovate a lot more than the traditional AI algorithms that you read about.”
 
Topics: SoC automotive ADAS NoC technology semiconductor engineering safety LIDAR kurt shuler accelerators noc interconnect IP market data flow management

Semiconductor Engineering: Data Strategy Shifting Again In Cars

Kurt Shuler, vice president of marketing at Arteris IP comments in this new  Semiconductor Engineering article about a kind of balancing act which is becoming more common across the automotive design world.

Data Strategy Shifting Again In Cars

June 4th, 2020 - By Ann Steffora Mutschler

How and where vehicle data gets processed continues to evolve.  
 
“We’ve been working with a Tier 1 company on ADAS and a radar chip,” said Kurt Shuler, vice president of marketing at Arteris IP. “The radar chip is doing a lot of local processing. So you pick a target and classification, and most of that processing is done right there at the radar. Then you send objects to a central brain. But that radar is very complex from a digital logic standpoint.”
 
 To learn more, please download the Arteris IP FlexNoc AI Package datasheet:
 
  Download datasheet
Topics: SoC time to market automotive ADAS NoC technology semiconductor engineering safety kurt shuler noc interconnect IP market radar chip

Semiconductor Engineering: Building Your Own NoC and The Hazards of (Not) Changing

Kurt Shuler, vice president of marketing at Arteris IP authored this new  Semiconductor Engineering article about the perennial challenge that all R&D organizations face.

Building Your Own NoC and The Hazards of (Not) Changing

June 4th, 2020 - By Kurt Shuler

Sometimes, designing IP in-house runs the risk of higher cost of development and being late to market.
 
It is important to keep your eye on the prize, which is to get products to market profitably and quickly with the highest possible quality and value.
 
This is especially true for make-versus-buy decisions. You make decisions and you work with those decisions, then three years later markets have changed and new requirements have risen to the top of your list of priorities. You need to have everyone working on these new high priorities; whatever slipped down the list must be outsourced. It is crucial to develop a flexible infrastructure and methodologies to respond to ever changing market requirements.
 
Note: You can download the NoC Financial Calculator referenced in the article here:
  Download NoC IP Make vs. Buy Calculator
Topics: SoC ttm time to market automotive FlexNoC NoC technology semiconductor engineering safety kurt shuler noc interconnect IP market scalability

Semiconductor Engineering: 3 Safety Standards In Auto Electronics [Video]

 

Tech Talk Video:
3 Safety Standards in Auto Electronics

January 12th,  2020 - By Ed Sperling

Ed Sperling talks with Kurt Shuler, vice president of marketing at Arteris IP headquarters, about ISO 26262, SOTIF (Safety of the Intended Functionality) and UL 4600, what each one covers, what the intent is behind them, and what this means for companies developing technology for the future vehicles.

Topics: ISO 26262 automotive functional safety FlexNoC safety tech talk video ISO PAS 21448 UL 4600