Arteris Articles

SemiWiki: Where's the Value in Next-Gen Cars?

Bernard Murphy learns more from Kurt Shuler on the shifting landscape in the automotive electronics value chain in this new SemiWiki blog:

Where's the Value in Next-Gen Cars?

June 22th, 2020 - By Bernard Murphy

Value chains can be very robust and seemingly unbreakable – until they’re not. One we’ve taken for granted for many years is the chain for electronics systems in cars. The auto OEM, e.g. Toyota, gets electronics module from a Tier-1 supplier such as Denso. They, in turn, build their modules using chips from a semiconductor chip maker such as Renesas, who produces their chips using pre-packaged functions from IP providers like Arm. Toyota could do the whole thing themselves, but it’s very expensive to set-up and maintain all of that infrastructure. Specialization makes it all more practical. Everyone makes money doing their bit well and cost-effectively and being able to sell to multiple customers (Toyota, GM, BMW, etc.). However, that cash flow can be upended when disruptive innovations are thrown into the supply chain, in this case, a lot more intelligence and autonomy. I talked to Kurt Shuler (VP Marketing at Arteris IP) to get his view. Kurt is an IP supplier and has a unique viewpoint because he works with semis, Tier-1s and OEMs, with standard designs as well as newer AI-based designs. He’s also an active member of the ISO 26262 committee.

 

 

Topics: SoC ISO 26262 semiconductor Ncore mobileye FlexNoC autonomous driving AI semiwiki kurt shuler noc interconnect Tier 1s value-chain

Semiconductor Engineering: Tracking Automotive's Rapidly Shifting Ecosystem

Kurt Shuler, vice president of marketing at Arteris IP is quoted in this Semiconductor Engineering article:

Tracking Automotive's Rapidly Shifting Ecosystem

April 2nd, 2020 - By Ann Steffora Mutschler

 Arteris IP, which has been active in the automotive market since 2010 and has established relationships with most of the automotive semiconductor players, this behavior is not a surprise.
 
“There’s paperwork that goes back and forth about who has been certified for what, or how to go about assessments or about ISO 26262,” said Kurt Shuler, vice president of marketing at Arteris IP. “For companies new to this, whether on the semiconductor side making an automotive chip or an IP that’s going into automotive, it can be weird to get questions from customers asking for the processes to be described, or how traceability of requirements is done through to the specifications, and the implementation queue. If you’re not in automotive or medical devices or something similar, like military/aerospace, you’re not used to being asked those questions or even revealing that information externally. If you’re new to an automotive chip, or new to automotive IP, you have to deal with that. It’s an education process.”
 
Topics: SoC ISO 26262 automotive ADAS autonomous vehicles NoC technology semiconductor engineering OEMs noc interconnect Tier 1s IP market

Semiconductor Engineering: New Architectural Issues Facing Auto Ecosystem

Kurt Shuler, vice president of marketing at Arteris IP comments, technology-wise, there are two key trends - electrification and autonomy, then who owns the data in this new Semiconductor Engineering article:

New Architectural Issues Facing Auto Ecosystem

March 5th, 2020 - By Ann Steffora Mutschler

Semiconductor vendors are trying to do more system-level work, while EDA companies are starting to integrate some of their tools and IP, so they all work together, Shuler said. “For the Tier 1s this means, just like the hyperscalar companies like the Googles, the Facebooks, the Amazons, and the Microsofts, they are now designing their own chips. That means they’re competing below and they’re competing above. ‘Mr. OEM, we can take care of all of this for you. You just make the plastics. You don’t need to know how all this stuff works.’ And the OEMs are now saying, ‘Hey, wait a minute, this is our brand, this is our car. We need to start hiring chip people too.’ Everybody is, within the car itself, clashing from a business and technical standpoint,” Shuler said.

There are other potential conflicts and challenges to go along with this, such as what to do when data comes into a car, where and how that data should be processed, and who ultimately owns the data.

“Think about how much data your cell phone creates, as well as all of the security breaches that have happened,” said Arteris IP’s Shuler. “The car has a whole bunch of information just like that cell phone, and there’s a fight over who owns that info.

To learn more, please download this Technical Paper on "Re-Architecting SoCs for the AI Era", please go here; https://www.arteris.com/download-re-architecting-socs-for-the-ai-era

Topics: SoC ISO 26262 Networks-On-Chip autonomous vehicles semiconductor engineering arteris ip kurt shuler OEMs noc interconnect ML/AI Tier 1s electrification