Arteris Articles

Calculating Late TTM Revenue Loss Part 2: Industry Product Lifecycles

Industry Product Lifecycles Affect Revenue Sensitivity to TTM

This is the second article in a series about how to calculate revenue losses due to delivering a product late to market. In this article I’ll compare the product lifespan and development cycle times of various industries and describe how sensitive product revenues are to product introduction times in these industries.

Topics: time to market ttm semiconductor product development

How to Calculate Late Time to Market (TTM) Revenue Loss, Part 1

When I speak to semiconductor product managers, directors and VPs, one of the questions I often ask is, “How much does it cost you if your chip is one month late?”

Topics: ttm time to market semiconductor revenue loss