Kurt Shuler, VP Marketing at Arteris IP, explains the support and business cycle from the vendor to the integrator in the latest SemiWiki blog written by Bernard Murphy:
Safety: Big Opportunity, A Long and Hard Road
February 27th, 2019 - By Bernard Murphy
Still think you want to sell IP into the automotive chain? Bernard Murphy (SemiWiki) distills Kurt Shuler insights into what this takes. There’s certainly a lot of promise. More big chips in the central brain and in intelligent sensors together offer a lot of opportunity. The US, Europe and Israel markets are all very aggressive in developing ADAS and ML. China has been a laggard but is coming on strong and is not held back by legacy so much. They also see a big tie-in with AI where they are very strong. Kurt says there are more than a couple of hundred funded startups in automotive and AI in China.
That said, this is not an easy way to get rich. You’ll have to put a lot of investment into supporting your customers, supporting their customers and so on up to the top. The market is very dynamic, so what “done” means may not always be clear. You may not be paid for quite a long time. But if you have the grit to hang on and keep your customer happy the whole way through, you might just be successful!
For more information, download this FlexNoC AI Package datasheet; http://www.arteris.com/flexnoc-ai-package
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