Arteris Articles

Kurt Shuler

Kurt Shuler

Recent Posts by Kurt Shuler:

EE Times article, "Licensing Interconnect IP for Fun & Profit"

Kurt Shuler, VP Marketing at Arteris IP, authored this EE Times article discussing NoC interconnect Build or Buy.

February 25, 2021 - by Kurt Shuler

Why do we buy instead of build? Because the guys at the factory know what they’re doing.

The big question then becomes, which parts do we design in-house, and which do we bring in from outside? That’s a whiteboard architectural discussion, which can be heated and emotional. Engineers want to build stuff — that’s what they do. Managers want to get a working product out the door as economically as possible — that’s what they do. If the engineers want to make, and the managers want to buy, who wins? Who gets to make that call, and how do they justify the decision? 

Topics: SoC economics semiconductor eetimes AI SoCs RTL kurt shuler noc interconnect ML/AI SoC IP R&D costs buy vs build build vs buy

Arteris IP is HIRING...BIG TIME!

Even though we're all doing social distancing, Arteris IP is actively hiring!

Topics: software jobs hardware jobs arteris jobs hiring

Semiconductor Engineering: 3 Safety Standards In Auto Electronics [Video]

 

Tech Talk Video:
3 Safety Standards in Auto Electronics

January 12th,  2020 - By Ed Sperling

Ed Sperling talks with Kurt Shuler, vice president of marketing at Arteris IP headquarters, about ISO 26262, SOTIF (Safety of the Intended Functionality) and UL 4600, what each one covers, what the intent is behind them, and what this means for companies developing technology for the future vehicles.

Topics: ISO 26262 automotive functional safety FlexNoC safety tech talk video ISO PAS 21448 UL 4600

EE Times article, SoC Interconnect: Don't DIY!

Kurt Shuler, VP Marketing at Arteris IP, explains why a DIY approach to building your own configurable interconnect IP product is not as easy as one may think.

June 13, 2019 - by Kurt Shuler

The recent market consolidation might have some companies considering whether this is a do-it-yourself (DIY) project that your company should consider taking on. Whether it’s a simple crossbar switch or a full-function network-on-chip (NoC) architecture for advanced SoCs, all that’s needed are the right people with the right knowledge and a big budget; eventually, it could happen. But the question isn’t can you do it? It’s should you do it?

Topics: semiconductor eetimes autonomous vehicles AI automotive design SoCs kurt shuler noc interconnect ML/AI