Arteris Articles

Semiconductor Engineering: Car Industry Changing Under The Hood

Kurt Shuler, Vice President of Marketing Arteris IP quoted in today's Semiconductor Engineering blog:

Car Industry Changing Under The Hood 

January 7th, 2021 - By Ann Steffora Mutschler

semiengineering-logo-2020Auto electronics are becoming more centralized, connected, and complex, and the entire supply chain is realigning around those shifts.

It wasn’t that long ago that security was viewed as something nice to have, noted Kurt Shuler, vice president of marketing at Arteris IP. “I’ve got some friends who are in the security IP business and I joke with them that they’re actually in the insurance business since there’s no requirement for any of this. A smartphone may be insecure, but five years after you sold the IP or the software, you’re not likely to be sued for having an insecure phone, so who cares? Cars are different. Cars have a safety of life issue, and now there are standards because of that, and it’s something being designed in upfront. Not just market forces, but also standards make things safer for everybody.”

To read the entire SemiEngineering article, please click here: https://semiengineering.com/car-industry-is-changing-under-the-hood/

Topics: SoC Interconnect NoC functional safety network-on-chip automotive ADAS semiconductor engineering ASIL D kurt shuler OEMs 5G security car makers