SemiWiki: More Tales from the NoC Trenches

by Madelyn Miller, On Sep 23, 2021

Bernard Murphy (SemiWiki), gets an update from Kurt Shuler, VP of Marketing and William Tseng, AE Manager at Arteris IP, about a few more misconceptions in early NoC evaluation. 

More Tales from the NoC Trenches

September 23, 2021 – Bernard Murphy

Science texts like to present the evolution of knowledge as step-function transitions, from ignorance to wisdom. We used to think the sun revolved around the earth. Then Galileo appeared, and we instantly realized that the earth revolves around the sun. But reality is always messier, as Galileo understood all too well. The transition from darkness to light is often bumpy. The same can be said for adopting new technologies. There may be mechanical challenges along the way, but the biggest barriers are often our own preconceptions. I talked to William Tseng (AE Manager) and Kurt Shuler (VP Marketing) at Arteris IP to share more tales from the trenches on this learning curve in NoC adoption.

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