Arteris Articles

Semiconductor Engineering: Bridging The Gap Between Smart Cities And Autonomous Vehicles

Kurt Shuler, VP of Marketing at Arteris IP is quoted in this Semiconductor Engineering blog:

Bridging The Gap Between Smart Cities And Autonomous Vehicles

February 4th, 2021 - By Ann Steffora Mutschler

Communication, security, and power issues still need to be solved, but there is progress.


“It’s important to remember that a lot of power consumption is from the electric motor, so being able to optimize traffic and traffic flows will make a difference,” said Kurt Shuler, vice president of marketing at Arteris IP. “In terms of vehicle infrastructure, having the big Waze brain be able to actually direct your car and optimize all of that would reduce power. It’s like fleet management for FedEx, but for everybody.”

Topics: SoC NoC software network-on-chip automotive autonomous vehicles semiconductor engineering arteris ip kurt shuler v2x 5G smart cities

Semiconductor Engineering: Car Industry Changing Under The Hood

Kurt Shuler, Vice President of Marketing Arteris IP quoted in today's Semiconductor Engineering blog:

Car Industry Changing Under The Hood 

January 7th, 2021 - By Ann Steffora Mutschler

Auto electronics are becoming more centralized, connected, and complex, and the entire supply chain is realigning around those shifts.

It wasn’t that long ago that security was viewed as something nice to have, noted Kurt Shuler, vice president of marketing at Arteris IP. “I’ve got some friends who are in the security IP business and I joke with them that they’re actually in the insurance business since there’s no requirement for any of this. A smartphone may be insecure, but five years after you sold the IP or the software, you’re not likely to be sued for having an insecure phone, so who cares? Cars are different. Cars have a safety of life issue, and now there are standards because of that, and it’s something being designed in upfront. Not just market forces, but also standards make things safer for everybody.”

Topics: SoC Interconnect NoC functional safety network-on-chip automotive ADAS semiconductor engineering ASIL D kurt shuler OEMs 5G security car makers

Semiconductor Engineering: Using ICs To Shrink Auto's Carbon Footprint

Guillaume Boillet, Director of Product Management at Arteris IP is quoted in this new article in Semiconductor Engineering:

Using ICs To Shrink Auto's Carbon Footprint

December 3rd, 2020 - By Ann Steffora Mutschler

How chips will play an increasingly vital role in improving efficiency of cars and infrastructure.

Eliminating or reducing redundancy can help, as well. While cars are truly becoming supercomputers on wheels, at the same time there’s less redundancy. “There’s more compute power, but it’s compensated by systems that are more elegant,” said Guillaume Boillet, director of product management at Arteris IP. “There is rationalization of the traffic, and of course, as the technology improves, over time the chips consume less and less, so it’s a balancing act.”

Topics: SoC NoC automotive semiconductor engineering noc interconnect 5G IP market electric vehicles

Semiconductor Engineering: A Renaissance For Semiconductors

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

A Renaissance For Semiconductors

October 28th, 2020 - By Brian Bailey

New horizontal technologies and vertical markets are fueling the opportunities for massive innovation throughout an expanding ecosystem.

Even within artificial intelligence there are multiple facets to the problem. “From an SoC architecture standpoint, think of a 2 x 2 matrix where you have data center versus edge on one side,” says Kurt Shuler, vice president of marketing at Arteris IP. “People may argue about where the dividing line is, but you could think of it as stuff that runs off a battery versus stuff that has to be plugged in. The other side is artificial intelligence, and there are two aspects to that. One is training the neural network, and the other is using that neural network in the real world — inference. So you have this 2 x 2 matrix of data center versus edge, and training versus inference.

Topics: SoC NoC software automotive semiconductor engineering soc architecture interconnects kurt shuler noc interconnect chiplets 5G IP market chips