Arteris Articles

Semiconductor Engineering: Sensor Fusion Challenges In Cars

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

Sensor Fusion Challenges In Cars

October 8th, 2020 - By Ann Steffora Mutschler

As more pieces of the autonomous vehicle puzzle come into view, the enormity of the challenge grows.

You could say it’s the Wild West, but you could also say there’s tons of innovation happening,” said Kurt Shuler, vice president of marketing at Arteris IP. “That’s true whether it’s on the sensor chips or whether it’s on the ADAS brain chips. Eventually you want to be able to explain things in symbolic terms, and have an intermediate layer such that once you get this data, the data as its transmitted is in some kind of lingua franca that both sides can understand even though they’re from two separate companies. What I don’t know is how much processing it will take to move something from more of a raw data format into something useful. Eventually, there has to be a data format.”

Topics: SoC NoC automotive ADAS autonomous vehicles radar semiconductor engineering soc architecture LIDAR interconnects kurt shuler noc interconnect data ML/AI IP market

SemiWiki: AI in Korea. Low-Key PR, Active Development

Kurt Shuler, vice president at Arteris IP talks with Bernard Murphy about AI in Korea in this new SemiWiki blog:

AI in Korea.Low-Key PR, Active Development

September 15, 2020 - Bernard Murphy

Based on press coverage and technical paper volume, you could be forgiven for thinking that Korea had decided to take a pass on AI mania, or maybe just to dabble a little here and there to stay abreast of trends. But you’d be wrong. Korea is very active in AI; they don’t feel a need to trumpet what they’re doing from the rooftops. If you dig around, there are plenty of hints. I talked with Kurt Shuler of Arteris IP to get a better understanding. I’m talking here about AI hardware, of course.

Topics: SoC network-on-chip semiconductor automotive ADAS Ncore FlexNoC AI semiwiki noc interconnect sait kaist snu korea ai

Semiconductor Engineering: Software-Defined Vehicles

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

Software-Defined Vehicles

September 4th, 2020 - By Bryon Moyer

The electrification of cars makes all sorts of things possible. 

“There’s a big open question regarding how these updates affect functional safety,” said Kurt Shuler, vice president of marketing at Arteris IP . “Is it practical to completely redo the safety analysis for each update?”
 
Topics: SoC NoC functional safety ISO 26262 automotive ADAS NoC technology semiconductor engineering soc architecture kurt shuler AI chips noc interconnect IP market

Semiconductor Engineering: Maximizing Value Post-Moore's Law

Kurt Shuler, Vice President of Marketing at Arteris IP quoted in this new article in Semiconductor Engineering:

Maximizing Value Post-Moore's Law

July 13th, 2020 - By Brian Bailey

The value of a semiconductor can be difficult to measure because it involves costs and benefits over time. As market segments feel different pressures, maximizing value is going in several directions. 

 
“Assessing value is really hard because it is over the lifetime,” says Kurt Shuler, vice president of marketing at Arteris IP. “A lot of chips are disposable. Consider your cell phone. You don’t really care if it’s working 10 years from now. For the data center guys and the AI chips, it’s the same thing. Certain industries do want that chip to last for 15 or 20 years, and that’s automotive, industrial — those kinds of things where there’s a huge capital cost component to that piece of equipment and people are not going to be throwing it away.
 
Topics: SoC IoT ADAS NoC technology semiconductor engineering soc architecture AI kurt shuler data centers noc interconnect IP market chip costs