Arteris Articles

Semiconductor Engineering: Auto OEMs Face New Competitive Threats

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new Semiconductor Engineering article:

Auto OEMs Face New Competitive Threats

March 4th, 2021 - By Ann Steffora Mutschler

EVs are creating openings for non-traditional players, creating havoc in the supply chain.

Indeed, changes in the thinking of automotive OEMs have been evident for at least the past five years, when it was clear that the OEMs intended to start making their own chips — ironically to avoid becoming “the Foxconn of cars,” said Kurt Shuler, vice president of marketing at Arteris IP. “Foxconn does things to spec. But the ideas, the intellectual property, the value-added content reside outside. The ODM lives off of very tiny margins. For the Tier 1s, they’ve always been the specialist in mechanical or hydraulic, traditional automotive electronics, things like that. And now they’re seeing that they’re getting attacked from below from their own suppliers, as the chip guys — Infineon, NXP, and others — start to create reference design systems with their own silicon that can be adopted by a Tier 1. But an OEM also could buy that directly and do their own software. So the Tier 1s also are getting attacked from above by the OEMs.”

Topics: SoC NoC network-on-chip automotive ADAS autonomous driving semiconductor engineering arteris ip interconnects kurt shuler EV Tier 1s ODM

Semiconductor Engineering: Car Industry Changing Under The Hood

Kurt Shuler, Vice President of Marketing Arteris IP quoted in today's Semiconductor Engineering blog:

Car Industry Changing Under The Hood 

January 7th, 2021 - By Ann Steffora Mutschler

Auto electronics are becoming more centralized, connected, and complex, and the entire supply chain is realigning around those shifts.

It wasn’t that long ago that security was viewed as something nice to have, noted Kurt Shuler, vice president of marketing at Arteris IP. “I’ve got some friends who are in the security IP business and I joke with them that they’re actually in the insurance business since there’s no requirement for any of this. A smartphone may be insecure, but five years after you sold the IP or the software, you’re not likely to be sued for having an insecure phone, so who cares? Cars are different. Cars have a safety of life issue, and now there are standards because of that, and it’s something being designed in upfront. Not just market forces, but also standards make things safer for everybody.”

Topics: SoC Interconnect NoC functional safety network-on-chip automotive ADAS semiconductor engineering ASIL D kurt shuler OEMs 5G security car makers

Semiconductor Engineering: Sensor Fusion Challenges In Cars

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

Sensor Fusion Challenges In Cars

October 8th, 2020 - By Ann Steffora Mutschler

As more pieces of the autonomous vehicle puzzle come into view, the enormity of the challenge grows.

You could say it’s the Wild West, but you could also say there’s tons of innovation happening,” said Kurt Shuler, vice president of marketing at Arteris IP. “That’s true whether it’s on the sensor chips or whether it’s on the ADAS brain chips. Eventually you want to be able to explain things in symbolic terms, and have an intermediate layer such that once you get this data, the data as its transmitted is in some kind of lingua franca that both sides can understand even though they’re from two separate companies. What I don’t know is how much processing it will take to move something from more of a raw data format into something useful. Eventually, there has to be a data format.”

Topics: SoC NoC automotive ADAS autonomous vehicles radar semiconductor engineering soc architecture LIDAR interconnects kurt shuler noc interconnect data ML/AI IP market

SemiWiki: AI in Korea. Low-Key PR, Active Development

Kurt Shuler, vice president at Arteris IP talks with Bernard Murphy about AI in Korea in this new SemiWiki blog:

AI in Korea.Low-Key PR, Active Development

September 15, 2020 - Bernard Murphy

Based on press coverage and technical paper volume, you could be forgiven for thinking that Korea had decided to take a pass on AI mania, or maybe just to dabble a little here and there to stay abreast of trends. But you’d be wrong. Korea is very active in AI; they don’t feel a need to trumpet what they’re doing from the rooftops. If you dig around, there are plenty of hints. I talked with Kurt Shuler of Arteris IP to get a better understanding. I’m talking here about AI hardware, of course.

Topics: SoC network-on-chip semiconductor automotive ADAS Ncore FlexNoC AI semiwiki noc interconnect sait kaist snu korea ai