Arteris Articles

Semiconductor Engineering: Maximizing Value Post-Moore's Law

Kurt Shuler, Vice President of Marketing at Arteris IP quoted in this new article in Semiconductor Engineering:

Maximizing Value Post-Moore's Law

July 13th, 2020 - By Brian Bailey

The value of a semiconductor can be difficult to measure because it involves costs and benefits over time. As market segments feel different pressures, maximizing value is going in several directions. 

 
“Assessing value is really hard because it is over the lifetime,” says Kurt Shuler, vice president of marketing at Arteris IP. “A lot of chips are disposable. Consider your cell phone. You don’t really care if it’s working 10 years from now. For the data center guys and the AI chips, it’s the same thing. Certain industries do want that chip to last for 15 or 20 years, and that’s automotive, industrial — those kinds of things where there’s a huge capital cost component to that piece of equipment and people are not going to be throwing it away.
 
Topics: SoC IoT ADAS NoC technology semiconductor engineering soc architecture AI kurt shuler data centers noc interconnect IP market chip costs

Semiconductor Engineering: Designing For Extreme Low Power

Kurt Shuler, Vice President of Marketing at Arteris IP comments in this new article in Semiconductor Engineering:

Designing For Extreme Low Power

July 9th, 2020 - By Brian Bailey

Power is becoming a differentiator in many designs, and for IoT and edge devices it may be the most important competitive differentiation. 

 
Most IoT edge devices are basically fairly similar. “The chip basically has sensing, processing and communication,” says Kurt Shuler, vice president of marketing at  Arteris IP . “There is usually one sensor, or multiple sensors attached to it. These things are polling or communicating periodically. They usually have a part of the chip that they call ‘always on’, even though it’s not always on. It’s doing the communications and checking to see if there’s anything from a sensor. Compared to a mobile phone, or some AI chips or an ADAS chip, these chips are not huge. These are really tiny chips, but the power management within them is really complex.”
 
Topics: SoC IoT ADAS NoC technology semiconductor engineering soc architecture kurt shuler noc interconnect IP market

Semiconductor Engineering: Get Ready For Dynamic Extensibility

Kurt Shuler, vice president of marketing at Arteris IP comments in this new  Semiconductor Engineering article:

Data Strategy Shifting Again In Cars

June 8th, 2020 - By Brian Bailey

How late can something be deferred during the development process? With dynamically extensible processors, that may be while it's operating.  
 
This places additional burdens on the algorithms. “They need something that’s much more specific for the problem they’re trying to solve, such as near real-time vision, while probably mixing that with other sensors like LiDAR and radar,” says Kurt Shuler, vice president of marketing at Arteris IP. “It’s not as general-purpose as something that you’d see from the more academic benchmark. So those guys are having to innovate a lot more than the traditional AI algorithms that you read about.”
 
Topics: SoC automotive ADAS NoC technology semiconductor engineering safety LIDAR kurt shuler accelerators noc interconnect IP market data flow management

Semiconductor Engineering: Data Strategy Shifting Again In Cars

Kurt Shuler, vice president of marketing at Arteris IP comments in this new  Semiconductor Engineering article about a kind of balancing act which is becoming more common across the automotive design world.

Data Strategy Shifting Again In Cars

June 4th, 2020 - By Ann Steffora Mutschler

How and where vehicle data gets processed continues to evolve.  
 
“We’ve been working with a Tier 1 company on ADAS and a radar chip,” said Kurt Shuler, vice president of marketing at Arteris IP. “The radar chip is doing a lot of local processing. So you pick a target and classification, and most of that processing is done right there at the radar. Then you send objects to a central brain. But that radar is very complex from a digital logic standpoint.”
 
 To learn more, please download the Arteris IP FlexNoc AI Package datasheet:
 
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Topics: SoC time to market automotive ADAS NoC technology semiconductor engineering safety kurt shuler noc interconnect IP market radar chip