Arteris Articles

EE Times article, AI Startups Plateau, AI SoCs Soar, and the Edge Diverges

Laurent Moll, Chief Operating Officer at Arteris IP, sits down with Junko Yoshida in this new EE Times article.

May 13th, 2021 - by Junko Yoshida

Laurent Moll, chief operating officer at Arteris, predicts that in the future, “everyone has some kind of AI in their SoCs.” That is good news for Arteris, because its business is in helping companies (large and small, or new and old) integrate SoCs by providing network-on-chip (NoC) IP and IP development tools.

Topics: semiconductor ADAS eetimes AI SoCs AI chips data centers noc interconnect smartphones SoC IP hyperscalers googles TPU car OEMS edge ai

Semiconductor Engineering: Security Concerns Rise For Connected Autos

K. Charles Janac, CEO at Arteris IP is quoted in this new Semiconductor Engineering article:

Security Concerns Rise For Connected Autos

April 29th, 2021 - By John Koon

Value of automotive data increases, widening the attack surface.

“We’re seeing a shift in the entire automotive industry, essentially from mechanics to electronics being the core competence of the automotive industry,” said K. Charles Janac, chairman and CEO of Arteris IP. “This includes either influence on architectures or IP design, or maybe even doing entire SoCs, by the car companies and by the Tier 1s, because you need to control your architecture in order to enforce upgradability.”

Topics: SoC NoC network-on-chip ADAS autonomous vehicles semiconductor engineering arteris ip K. Charles Janac interconnects 5G automotive security ISO 21434

Semiconductor Engineering: Auto OEMs Face New Competitive Threats

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new Semiconductor Engineering article:

Auto OEMs Face New Competitive Threats

March 4th, 2021 - By Ann Steffora Mutschler

EVs are creating openings for non-traditional players, creating havoc in the supply chain.

Indeed, changes in the thinking of automotive OEMs have been evident for at least the past five years, when it was clear that the OEMs intended to start making their own chips — ironically to avoid becoming “the Foxconn of cars,” said Kurt Shuler, vice president of marketing at Arteris IP. “Foxconn does things to spec. But the ideas, the intellectual property, the value-added content reside outside. The ODM lives off of very tiny margins. For the Tier 1s, they’ve always been the specialist in mechanical or hydraulic, traditional automotive electronics, things like that. And now they’re seeing that they’re getting attacked from below from their own suppliers, as the chip guys — Infineon, NXP, and others — start to create reference design systems with their own silicon that can be adopted by a Tier 1. But an OEM also could buy that directly and do their own software. So the Tier 1s also are getting attacked from above by the OEMs.”

Topics: SoC NoC network-on-chip automotive ADAS autonomous driving semiconductor engineering arteris ip interconnects kurt shuler EV Tier 1s ODM

Semiconductor Engineering: Car Industry Changing Under The Hood

Kurt Shuler, Vice President of Marketing Arteris IP quoted in today's Semiconductor Engineering blog:

Car Industry Changing Under The Hood 

January 7th, 2021 - By Ann Steffora Mutschler

Auto electronics are becoming more centralized, connected, and complex, and the entire supply chain is realigning around those shifts.

It wasn’t that long ago that security was viewed as something nice to have, noted Kurt Shuler, vice president of marketing at Arteris IP. “I’ve got some friends who are in the security IP business and I joke with them that they’re actually in the insurance business since there’s no requirement for any of this. A smartphone may be insecure, but five years after you sold the IP or the software, you’re not likely to be sued for having an insecure phone, so who cares? Cars are different. Cars have a safety of life issue, and now there are standards because of that, and it’s something being designed in upfront. Not just market forces, but also standards make things safer for everybody.”

Topics: SoC Interconnect NoC functional safety network-on-chip automotive ADAS semiconductor engineering ASIL D kurt shuler OEMs 5G security car makers