Arteris Articles

Semiconductor Engineering: Privacy Protection A Must For Driver Monitoring

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new Semiconductor Engineering article:

Privacy Protection A Must For Driver Monitoring 

April 1st, 2021 - By Ann Steffora Mutschler

Why driver data collected by in-cabin monitoring systems must be included as part of the overall security system.

Privacy and security has to be addressed at every layer, by all parties, said Kurt Shuler, vice president of marketing at Arteris IP. “We’re getting questions from customers asking, ‘You’ve got this interconnect, it’s a network, you have these firewalls, how do I integrate this into my overall security system for my chip?’ They also want to know how to integrate that in the overall security system of that vehicle subsystem, and how to integrate that into the overall security system for the car, and then the network of cars. If I’m GM, I’ve got a whole network of GM cars running around. Where there’s OnStar, I have to protect that data too, and that’s sitting on servers. The OEM is cognizant of this because they know from market forces that if they screw it up, then people aren’t going to trust them. And even though there are IEEE, ISO, and SAE standards, selling security is like selling insurance. Nobody thinks they need it until after the incident happened. The risk is huge here if you don’t do it right, so you should do everything state of the art. However, there’s nothing currently legally forcing that.”

Topics: SoC NoC functional safety ISO 26262 network-on-chip automotive IEEE semiconductor engineering arteris ip interconnects OEMs security driver monitoring

EDN: The Network-on-Chip Interconnect is the SoC

Benoit de Lescure, CTO at Arteris IP authors this new series of articles in EDN:

The Network-on-Chip Interconnect is the SoC

March 25th, 2021 - By Benoit de Lescure

The NoC interconnect is the SoC architecture.

“The network is the computer,” coined by John Gage of Sun Microsystems back in 1984, proved incredibly insightful. This idea is re-emerging, this time within the SoC realm. Functions in a chip that communicate with each other—not through simple wires but through complex network elements such as switches, protocol converters, packetizers, and so on—are not so different from the set of computers communicating through a network within a cabinet, or a room, back in 1984.

Topics: SoC NoC AMBA network-on-chip automotive CPU AI arteris ip interconnects QoS DDR ic design EDN bus fabric

Semiconductor Engineering: Auto OEMs Face New Competitive Threats

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new Semiconductor Engineering article:

Auto OEMs Face New Competitive Threats

March 4th, 2021 - By Ann Steffora Mutschler

EVs are creating openings for non-traditional players, creating havoc in the supply chain.

Indeed, changes in the thinking of automotive OEMs have been evident for at least the past five years, when it was clear that the OEMs intended to start making their own chips — ironically to avoid becoming “the Foxconn of cars,” said Kurt Shuler, vice president of marketing at Arteris IP. “Foxconn does things to spec. But the ideas, the intellectual property, the value-added content reside outside. The ODM lives off of very tiny margins. For the Tier 1s, they’ve always been the specialist in mechanical or hydraulic, traditional automotive electronics, things like that. And now they’re seeing that they’re getting attacked from below from their own suppliers, as the chip guys — Infineon, NXP, and others — start to create reference design systems with their own silicon that can be adopted by a Tier 1. But an OEM also could buy that directly and do their own software. So the Tier 1s also are getting attacked from above by the OEMs.”

Topics: SoC NoC network-on-chip automotive ADAS autonomous driving semiconductor engineering arteris ip interconnects kurt shuler EV Tier 1s ODM

Semiconductor Engineering: Bridging The Gap Between Smart Cities And Autonomous Vehicles

Kurt Shuler, VP of Marketing at Arteris IP is quoted in this Semiconductor Engineering blog:

Bridging The Gap Between Smart Cities And Autonomous Vehicles

February 4th, 2021 - By Ann Steffora Mutschler

Communication, security, and power issues still need to be solved, but there is progress.


“It’s important to remember that a lot of power consumption is from the electric motor, so being able to optimize traffic and traffic flows will make a difference,” said Kurt Shuler, vice president of marketing at Arteris IP. “In terms of vehicle infrastructure, having the big Waze brain be able to actually direct your car and optimize all of that would reduce power. It’s like fleet management for FedEx, but for everybody.”

Topics: SoC NoC software network-on-chip automotive autonomous vehicles semiconductor engineering arteris ip kurt shuler v2x 5G smart cities