Arteris Articles

Kurt Shuler, VP Marketing at Arteris IP, explains why a DIY approach to building your own configurable interconnect IP product is not as easy as one may think.

June 13, 2019 - by Kurt Shuler

The recent market consolidation might have some companies considering whether this is a do-it-yourself (DIY) project that your company should consider taking on. Whether it’s a simple crossbar switch or a full-function network-on-chip (NoC) architecture for advanced SoCs, all that’s needed are the right people with the right knowledge and a big budget; eventually, it could happen. But the question isn’t can you do it? It’s should you do it?

Kurt Shuler, VP Marketing at Arteris IP, was interviewed and quoted in this interesting article on the new SOTIF ISO/PAS 21448:2019 specification. 

March 5, 2019 - by Junko Yoshida

Close vote
Kurt Shuler, vice president of marketing at Arteris, said that it was a “close vote” at the ISO 26262 meeting when the group decided to develop SOTIF as a separate standard. Skeptics questioned the need, he noted. Citing “known unknowns” and “unknown unknowns,” Shuler acknowledged, “We are getting into the realm of Donald Rumsfeld,” the former United States Secretary of Defense.

Kurt Shuler, VP Marketing at Arteris IP, states that the upcoming change in focus will be so radical, that by 2025, a full five sixths of the growth in semiconductors is going to be the result of AI. 

February 2, 2019 - by Kurt Shuler

A few years ago there was a lot of buzz about IoT, and indeed it continues to serve a role, but looking out to 2025 the real dollar growth for the semiconductor industry is in algorithm-specific ASICs, ASSPs, SoCs, and accelerators for Artificial Intelligence (AI), from the data center to the edge.

Anyone tracking the industry closely knows how we got to this point. Designers were implementing IoT before it even became a “thing.” Deploying sensors and communicating on a machine-to-machine level to perform data analysis and implement functions based on structural or ambient environment and other parameters just seemed like a smart thing to do. The Internet just helped to do it remotely. Then someone latched onto the term “the Internet of things” and suddenly everyone’s an IoT silicon, software, or systems player.

This EE Times article, "Who's Who in AI SoCs", highlights Arteris IP's role in artificial intelligence (AI) and machine learning (ML) chips in this interview with Kurt Shuler, VP Marketing at Arteris IP. 

November 1, 2018 - by Junko Yoshida