Kurt Shuler, Vice President of Marketing at Arteris IP quoted in this new article in Semiconductor Engineering:
Maximizing Value Post-Moore's Law
July 13th, 2020 - By Brian Bailey
The value of a semiconductor can be difficult to measure because it involves costs and benefits over time. As market segments feel different pressures, maximizing value is going in several directions.
“Assessing value is really hard because it is over the lifetime,” says Kurt Shuler, vice president of marketing at Arteris IP. “A lot of chips are disposable. Consider your cell phone. You don’t really care if it’s working 10 years from now. For the data center guys and the AI chips, it’s the same thing. Certain industries do want that chip to last for 15 or 20 years, and that’s automotive, industrial — those kinds of things where there’s a huge capital cost component to that piece of equipment and people are not going to be throwing it away.
