Isabelle Geday, VP and GM of IP Deployment Division at Arteris IP is quoted in this new article in Semiconductor Engineering:
Continuous Education For Engineers
July 29th, 2021 - By Brian Bailey
Companies that invest in their employees' education often get rewarded with more productive and happier workers.
“Education of the market is virtuous,” says Isabelle Geday, VP and general manager of IP Deployment Division at Arteris IP. “Having this position understood by potential customers is a very good start for a relationship. They tend to trust us, not only from a technical point of view, but from a company point of view. When they perceive that we want them to be smarter — to be able to gain ownership of the standard, and of the solutions that come with the standard — that’s something that is really good for our image. It’s beneficial for them, and it’s also beneficial for us.”