Arteris Articles

Semiconductor Engineering: Virtualization In The Car

by Madelyn Miller, on Thu, Aug 06, 2020 @ 11:17 AM

Stefano Lorenzini, Functional Safety Manager at Arteris IP is quoted in this new article in Semiconductor Engineering:

Virtualization In The Car

August 6th, 2020 - By Ann Steffora Mutschler

How and why abstraction layers are becoming essential in automotive design.

“It’s a way to create multiple virtual instantiations of the same hardware, and every instance is virtually dedicated to a specific product or software or application,” said Stefano Lorenzini, functional safety manager at Arteris IP . “The hypervisor is a bare-metal operating system that runs directly on the hardware and creates an intermediate layer with respect to other application or software programs that are running on top. So if you want to look to the architecture from the top to the bottom, you see the application, then you see the hypervisor, and then you see the hardware layer. The hypervisor is the thing that creates this illusion to the application that every resource of the SoC is dedicated to them.”

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Topics: SoC automotive autonomous vehicles NoC technology semiconductor engineering soc architecture AI ASIL D functional safety manager noc interconnect IP market automotive electronics

Semiconductor Engineering: Maximizing Value Post-Moore's Law

by Madelyn Miller, on Mon, Jul 13, 2020 @ 10:08 AM

Kurt Shuler, Vice President of Marketing at Arteris IP quoted in this new article in Semiconductor Engineering:

Maximizing Value Post-Moore's Law

July 13th, 2020 - By Brian Bailey

The value of a semiconductor can be difficult to measure because it involves costs and benefits over time. As market segments feel different pressures, maximizing value is going in several directions.

“Assessing value is really hard because it is over the lifetime,” says Kurt Shuler, vice president of marketing at Arteris IP. “A lot of chips are disposable. Consider your cell phone. You don’t really care if it’s working 10 years from now. For the data center guys and the AI chips, it’s the same thing. Certain industries do want that chip to last for 15 or 20 years, and that’s automotive, industrial — those kinds of things where there’s a huge capital cost component to that piece of equipment and people are not going to be throwing it away.

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Topics: SoC IoT ADAS NoC technology semiconductor engineering soc architecture AI kurt shuler data centers noc interconnect IP market chip costs

Semiconductor Engineering: Designing For Extreme Low Power

by Madelyn Miller, on Thu, Jul 09, 2020 @ 11:53 AM

Kurt Shuler, Vice President of Marketing at Arteris IP comments in this new article in Semiconductor Engineering:

Designing For Extreme Low Power

July 9th, 2020 - By Brian Bailey

Power is becoming a differentiator in many designs, and for IoT and edge devices it may be the most important competitive differentiation.

Most IoT edge devices are basically fairly similar. “The chip basically has sensing, processing and communication,” says Kurt Shuler, vice president of marketing at Arteris IP . “There is usually one sensor, or multiple sensors attached to it. These things are polling or communicating periodically. They usually have a part of the chip that they call ‘always on’, even though it’s not always on. It’s doing the communications and checking to see if there’s anything from a sensor. Compared to a mobile phone, or some AI chips or an ADAS chip, these chips are not huge. These are really tiny chips, but the power management within them is really complex.”

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Topics: SoC IoT ADAS NoC technology semiconductor engineering soc architecture kurt shuler noc interconnect IP market

Semiconductor Engineering: Winners and Losers At The Edge

by Madelyn Miller, on Tue, Jul 07, 2020 @ 05:15 AM

Kurt Shuler, Vice President of Marketing at Arteris IP comments in this new article in Semiconductor Engineering:

Winners and Losers At The Edge

July 7th, 2020 - By Ed Sperling

No company owns this market yet — and won’t for a very long time.

“Everything is use-case based when designing the NoC,” said Kurt Shuler, vice president of marketing at Arteris IP . “You’ve got to understand what the use case is to be able to size up that NoC. There are two aspects of this. One is in the creation of that network on chip and the configuration of it, and what gets burned into the chip. The other step is, once you’ve created all the roads — they’re this long or this wide — that’s it.

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Topics: SoC automotive NoC technology semiconductor engineering AI kurt shuler noc interconnect ML IP market

All Posts Next Page

Semiconductor Engineering: Virtualization In The Car

Virtualization In The Car

Semiconductor Engineering: Maximizing Value Post-Moore's Law

Maximizing Value Post-Moore's Law

Semiconductor Engineering: Designing For Extreme Low Power

Designing For Extreme Low Power

Semiconductor Engineering: Winners and Losers At The Edge

Winners and Losers At The Edge