Arteris Articles

Semiconductor Engineering: Steering The Semiconductor Industry

Isabelle Geday, General Manager of Arteris IP Deployment and Kurt Shuler, Vice President of Marketing at Arteris IP are both quoted in this new article in Semiconductor Engineering:

Steering The Semiconductor Industry

August 26th, 2021 - By Brian Bailey

What does it take to get a new language, tool, or methodology established in the semiconductor industry? Disruption has rarely worked.


“Everything we do is based on IP-XACT IEEE 1685 standard,” says Isabelle Geday, general manager of Arteris IP Deployment. “It is our duty and our prerogative to train people, as well as we can, on the standard — its existence, its benefits, and the way to use it. By doing this, and by making the effort to do it well, we promote the standard, and long-term we promote a best methodology on the market for the next generation of SoCs. Thankfully, there is good alignment between IP providers, SoC designers, and EDA tool companies.

“I was involved in ISO 26262, which is a functional safety standard for semiconductors and other electronics,” says Kurt Shuler, vice president of marketing at Arteris IP. “In that case there was an existing infrastructure for training, as well as certification companies. But when it comes to the semiconductor industry, there has to be a certain critical mass before it makes sense to invest in a Udemy course, or something like that. 

Topics: iso26262 ArterisIP semiconductor engineering arteris ip ip-xact SoCs kurt shuler training EDA Isabelle Geday ip deployment IP-XACT IEEE 1685

Semiconductor Engineering: Continuous Education For Engineers

Isabelle Geday, VP and GM of IP Deployment Division at Arteris IP is quoted in this new article in Semiconductor Engineering:

Continuous Education For Engineers

July 29th, 2021 - By Brian Bailey

Companies that invest in their employees' education often get rewarded with more productive and happier workers.


“Education of the market is virtuous,” says Isabelle Geday, VP and general manager of IP Deployment Division at Arteris IP. “Having this position understood by potential customers is a very good start for a relationship. They tend to trust us, not only from a technical point of view, but from a company point of view. When they perceive that we want them to be smarter — to be able to gain ownership of the standard, and of the solutions that come with the standard — that’s something that is really good for our image. It’s beneficial for them, and it’s also beneficial for us.”

Topics: semiconductor engineering arteris ip ip-xact Isabelle Geday IP Deployment Division education training sessions

SemiWiki: IP-XACT Resurgence, Design Enterprise Catching Up

Isabelle Geday, VP & GM of the new IP Deployment Division at Arteris IP, gives Bernard Murphy (SemiWiki) insight into some motivations driving companies to switch to IP-XACT.

IP-XACT Resurgence, Design Enterprise Catching Up

June 3, 2021 - Bernard Murphy

This standard has been around in one form or another for over ten years and was then arguably ahead of its time. RTL designers were confused: ‘We already have RTL. Why do we need something else?’ I also didn’t get it. Still, the standard plugged ahead among the faithful and found traction among IP vendors. Particularly as a common format to distribute non-RTL data, like register maps. But a lot has been changing in the meantime. Faster moving competitors. More horizontal and vertical dependencies. Mergers and acquisitions. Chinese technology growth and competition. To adapt, some top-tier organizations have already fully embraced IP-XACT, others are now racing to catch up. Why? Rather than making a dry technical case, I’ll share a few real examples (no names).
Topics: SoC NoC network-on-chip semiconductor arteris ip semiwiki ip-xact RTL noc interconnect AI SoCs Isabelle Geday AI/ML IPD

Semiconductor Engineering: Roaring '20s For The Chip Industry

Isabelle Geday, Vice President and General Manager for the IP Deployment Division at Arteris IP is quoted in today's Semiconductor Engineering blog:

Roaring '20s For The Chip Industry

January 28th, 2021 - By Brian Bailey

New markets, different architectures, and continued virtual work environments all point to positive and sustained growth.

These advanced technologies are changing the fabric of the industry. “Foundries will keep offering more and more design services,” says Isabelle Geday, vice president and general manager for the IP Deployment Division of Arteris IP. “They will become super design houses to help integration within the value chain for many system houses and Tier 2 IC companies.”

Topics: SoC NoC network-on-chip semiconductor engineering AI chiplets EDA Isabelle Geday IP Deployment Division china start ups chip industry design houses cpu hardware ip