Arteris Articles

EDN: System Architect: Blueprint of a New Job in Semiconductor Industry

Isabelle Geday, VP and GM of IP Deployment at Arteris IP is quoted with EDN's editor-in-chief, Majeed Ahmad in this new article:

System Architect: Blueprint of a New Job in Semiconductor Industry

January 26th, 2022 - By Majeed Ahmad


According to Isabelle Geday, VP and GM of IP deployment at Arteris IP, the job requires a system-oriented mindset, which calls for a holistic approach to ensure the success of the designed systems. “A systems architect needs to have a strong understanding of design and verification and master key aspects for the targeted application and domain.” It also encompasses safety, security and performance, which must be considered at the system level—in the definition of its architecture—to be addressed efficiently.

Topics: SoC NoC network-on-chip automotive iso26262 arteris ip communications Isabelle Geday EDN Semiconductors defense Arteris IP (AIP) system-on-ships

Semiconductor Engineering: Steering The Semiconductor Industry

Isabelle Geday, General Manager of Arteris IP Deployment and Kurt Shuler, Vice President of Marketing at Arteris IP are both quoted in this new article in Semiconductor Engineering:

Steering The Semiconductor Industry

August 26th, 2021 - By Brian Bailey

What does it take to get a new language, tool, or methodology established in the semiconductor industry? Disruption has rarely worked.


“Everything we do is based on IP-XACT IEEE 1685 standard,” says Isabelle Geday, general manager of Arteris IP Deployment. “It is our duty and our prerogative to train people, as well as we can, on the standard — its existence, its benefits, and the way to use it. By doing this, and by making the effort to do it well, we promote the standard, and long-term we promote a best methodology on the market for the next generation of SoCs. Thankfully, there is good alignment between IP providers, SoC designers, and EDA tool companies.

“I was involved in ISO 26262, which is a functional safety standard for semiconductors and other electronics,” says Kurt Shuler, vice president of marketing at Arteris IP. “In that case there was an existing infrastructure for training, as well as certification companies. But when it comes to the semiconductor industry, there has to be a certain critical mass before it makes sense to invest in a Udemy course, or something like that. 

Topics: iso26262 ArterisIP semiconductor engineering arteris ip ip-xact SoCs kurt shuler training EDA Isabelle Geday ip deployment IP-XACT IEEE 1685