Isabelle Geday, General Manager of Arteris IP Deployment and Kurt Shuler, Vice President of Marketing at Arteris IP are both quoted in this new article in Semiconductor Engineering:
Steering The Semiconductor Industry
August 26th, 2021 - By Brian Bailey
What does it take to get a new language, tool, or methodology established in the semiconductor industry? Disruption has rarely worked.
“Everything we do is based on IP-XACT IEEE 1685 standard,” says Isabelle Geday, general manager of Arteris IP Deployment. “It is our duty and our prerogative to train people, as well as we can, on the standard — its existence, its benefits, and the way to use it. By doing this, and by making the effort to do it well, we promote the standard, and long-term we promote a best methodology on the market for the next generation of SoCs. Thankfully, there is good alignment between IP providers, SoC designers, and EDA tool companies.
“I was involved in ISO 26262, which is a functional safety standard for semiconductors and other electronics,” says Kurt Shuler, vice president of marketing at Arteris IP. “In that case there was an existing infrastructure for training, as well as certification companies. But when it comes to the semiconductor industry, there has to be a certain critical mass before it makes sense to invest in a Udemy course, or something like that.