Arteris IP has a new website!
Kurt Shuler, on Thu, Feb 25, 2021 @ 11:42 AM
Kurt Shuler, VP Marketing at Arteris IP, authored this EE Times article discussing NoC interconnect Build or Buy.
February 25, 2021 - by Kurt Shuler
Why do we buy instead of build? Because the guys at the factory know what they’re doing.
The big question then becomes, which parts do we design in-house, and which do we bring in from outside? That’s a whiteboard architectural discussion, which can be heated and emotional. Engineers want to build stuff — that’s what they do. Managers want to get a working product out the door as economically as possible — that’s what they do. If the engineers want to make, and the managers want to buy, who wins? Who gets to make that call, and how do they justify the decision?
Madelyn Miller, on Thu, Oct 08, 2020 @ 11:20 AM
Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:
October 8th, 2020 - By Ann Steffora Mutschler
As more pieces of the autonomous vehicle puzzle come into view, the enormity of the challenge grows.
“You could say it’s the Wild West, but you could also say there’s tons of innovation happening,” said Kurt Shuler, vice president of marketing at Arteris IP. “That’s true whether it’s on the sensor chips or whether it’s on the ADAS brain chips. Eventually you want to be able to explain things in symbolic terms, and have an intermediate layer such that once you get this data, the data as its transmitted is in some kind of lingua franca that both sides can understand even though they’re from two separate companies. What I don’t know is how much processing it will take to move something from more of a raw data format into something useful. Eventually, there has to be a data format.”
Madelyn Miller, on Wed, Oct 07, 2020 @ 11:22 AM
K. Charles Janac, President and CEO at Arteris IP is quoted in this new article in Semiconductor Engineering:
October 7th, 2020 - By Ed Sperling
M&A begins to ramp up, but not all of them will work.
“Making acquisitions is one thing, but it’s the result afterwards is that that really matters,” said K. Charles Janac, chairman and CEO of Arteris IP. “If your company culture is very different from any other company culture, that makes it much more difficult. We’ve seen that with some acquisitions that have not been very profitable, and the company may end up divesting.”
Arteris IP’s pending acquisition of Magillem Design Services is aimed at expanding its footprint beyond the network on chip into what Janac calls SoC assembly. Magillem can package IP in an SoC into an IP-XACT format, which paves the way for uniform communication in an SoC or an advanced package.