Arteris Articles

Semiconductor Engineering: Long-Haul Trucking With Fewer Drivers

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

Long-Haul Trucking With Fewer Drivers

September 13th, 2021 - By Ann Steffora Mutschler

The economics are compelling, but technology challenges abound that are unique to this market.


Interestingly, when Intel-owned Mobileye started out with its technology, the first market was aftermarket selling to trucks. “The idea was that — and it was true — if you purchase this Mobileye system and install that in your fleet of trucks, your insurance would go down,” said Kurt Shuler, vice president of marketing at Arteris IP. “That was the value proposition, and it retrofitted these capabilities onto these trucks. There’s a lot of liability with these trucks when there’s an accident. That’s why companies like FedEx Ground, and Amazon, instead of doing like UPS and saying, ‘These trucks are part of our fleet. We own them,’ they’re independent contractors. And so if your Amazon delivery or your FedEx Ground delivery crashes at FedEx, it’s the responsibility of the contractor because of the liability around that. There are incentives in the economics for these kinds of things to add the capabilities.”

Topics: automotive ADAS mobileye ArterisIP autonomous driving semiconductor engineering arteris ip SoCs kurt shuler EDA autonomous trucking

EDN: Why The Network-on-Chip Has Displaced Crossbar Switches at Scale

Benoit de Lescure, CTO at Arteris IP authors this 2nd article in a new series for EDN:

Why The Network-on-Chip Has Displaced Crossbar Switches at Scale

May 13th, 2021 - By Benoit de Lescure

The NoC interconnect is the SoC architecture.

In my first article of this series about interconnect design, I explained why on-chip communication has become central to a system-on-chip (SoC) architecture. These architectural decisions determine bandwidth, throughput, quality-of-service (QoS), power usage, safety, and cost. Here, the difference between a world-class achievement and a shortcoming starts with the communication architecture choice.

Topics: ARM NIC-400 SoC NoC network-on-chip automotive mobileye AI arteris ip Benoit de Lescure digital eyeq interconnects communications EDN plug-and-play

SemiWiki: Where's the Value in Next-Gen Cars?

Bernard Murphy learns more from Kurt Shuler on the shifting landscape in the automotive electronics value chain in this new SemiWiki blog:

Where's the Value in Next-Gen Cars?

June 22th, 2020 - By Bernard Murphy

Value chains can be very robust and seemingly unbreakable – until they’re not. One we’ve taken for granted for many years is the chain for electronics systems in cars. The auto OEM, e.g. Toyota, gets electronics module from a Tier-1 supplier such as Denso. They, in turn, build their modules using chips from a semiconductor chip maker such as Renesas, who produces their chips using pre-packaged functions from IP providers like Arm. Toyota could do the whole thing themselves, but it’s very expensive to set-up and maintain all of that infrastructure. Specialization makes it all more practical. Everyone makes money doing their bit well and cost-effectively and being able to sell to multiple customers (Toyota, GM, BMW, etc.). However, that cash flow can be upended when disruptive innovations are thrown into the supply chain, in this case, a lot more intelligence and autonomy. I talked to Kurt Shuler (VP Marketing at Arteris IP) to get his view. Kurt is an IP supplier and has a unique viewpoint because he works with semis, Tier-1s and OEMs, with standard designs as well as newer AI-based designs. He’s also an active member of the ISO 26262 committee.

 

 

Topics: SoC ISO 26262 semiconductor Ncore mobileye FlexNoC autonomous driving AI semiwiki kurt shuler noc interconnect Tier 1s value-chain

EE Times Designlines Blog: How to Not Fail ISO 26262

This EE Times blog in Designlines Automotive titled, How to Not Fail ISO 26262, is written by Kurt Shuler, VP Marketing at Arteris IP. 

Topics: functional safety ADAS eetimes mobileye ISO 26262 ASIL D tier 1 automotive design SoCs interconnects OEMs 3D mapping safety culture people process