Arteris Articles

Semiconductor Engineering: Auto Displays: Bigger, Brighter, More Numerous

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

Auto Displays: Bigger, Brighter, More Numerous

August 5th, 2021 - By Ann Steffora Mutschler

Chips come under new scrutiny as screens become integrated into safety-critical systems.


“A lot of these companies were derived from OEMs,” said Kurt Shuler, vice president of marketing at Arteris IP. “Denso, for instance, was part of Toyota before it was spun out. We are seeing differences as far as who is actually creating these chips. Is it the design team? Is it a traditional semiconductor manufacturer? Or is it a Tier 1? It may or may not be the traditional chip vendor. In Japan, there are companies like Fujitsu, and NEC that went into Panasonic, along with companies such as Denso that are designing their own chips, as well as running an IP business. There are other big players like NSITEXE [fully funded by Denso] and Renesas Electronics, the latter of which has been an incumbent in car displays for a long period of time worldwide. In Europe, companies like NXP have long been big players there, but Bosch and Continental also are creating their own chips. In every situation, there is recognition that the displays are becoming critical to the overall brain of the car, so the business is changing."

Topics: automotive ISO 26262 certification semiconductor engineering arteris ip SoCs kurt shuler ASIL-B automotive chips NoCs hardware safety requirements software safety requirements

Semiconductor Engineering: Will PAYGO Shake Up How We Pay For Chips?

Guillaume Boillet, Director of Product Management at Arteris IP is quoted in this new article in Semiconductor Engineering:

Will PAYGO Shake Up How We Pay For Chips?

August 5th, 2021 - By Bryon Moyer

Superchip approach could reduce costs, but everyone is not convinced.


“This could turn out to be a brilliant business model if the optional features are enticing enough for a large part of the customer base to adopt them,” said Guillaume Boillet, director of product management at Arteris IP. “At the same time, it seems like a risky bet, considering the complexity of this multi-variate problem

Topics: semiconductor engineering arteris ip SoCs chipsets 5G NoCs on-chip monitoring

Semiconductor Engineering: Sweeping Changes Ahead For Systems Design

Kurt Shuler Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

Sweeping Changes Ahead For Systems Design

July 29th, 2021 - By Ann Steffora Mutschler

Demand for faster processing with increasingly diverse applications is prompting very different models.


“It’s not about the hardware instruction set architecture,” said Kurt Shuler, vice president of marketing at Arteris IP. “It’s about the software for the hardware instruction set architecture. This is why if you look at the x86 ISA, one of the reasons it’s still around today is because so much software has been created for it. With Arm, and others, you’ve had to create this stuff in it. Once it reaches a certain inflection point, things go nonlinear. I don’t know that we’re there just yet, but things are getting there. A shift is happening, and what this means, big picture, is that in terms of integration of companion chips to these x86 chips, generally they’re not in the same package because it’s an Intel chip product oftentimes going into an Intel or AMD motherboard. Then there is a PCIe card with the accelerator, so you’re kind of limited by what PCIe can give you. When things go to the Arm side, these guys aren’t just saying they’re going to have a whole bunch of Arm cores and it’s just going to be CPUs. They say, ‘We’re doing this because there are custom functions that we want to do — maybe search algorithms or otherwise that we want to do more efficiently than we can with the x86 server with a whole bunch of PCIe cards.’ They’re innovating, but they’re innovating in the chip."

Topics: ARM semiconductor engineering arteris ip SoCs datacenters NoCs RISC-V ISA hardware acceleration Von Neumann architecture ISA