Tech Talk Video: Who Owns a Car's Chip Architecture
May 5th, 2020 - By Ed Sperling
Kurt Shuler, vice president of marketing at Arteris IP, examines the competitive battle brewing between OEMs and Tier 1s over who owns the architecture of the electronic systems and the underlying chip hardware. This has become a growing point of contention as both struggle for differentiation in a market where increasingly autonomous vehicles will all behave the same way. That, in turn, has significant implications for customization and standards, as well as the hiring of chip expertise inside of these companies as companies race toward fully autonomous driving.