Arteris Articles

Kurt Shuler, vice president of marketing at Arteris IP comments in this new  Semiconductor Engineering article:

Data Strategy Shifting Again In Cars

June 8th, 2020 - By Brian Bailey

Kurt Shuler, vice president of marketing at Arteris IP comments in this new  Semiconductor Engineering article about a kind of balancing act which is becoming more common across the automotive design world.

Data Strategy Shifting Again In Cars

June 4th, 2020 - By Ann Steffora Mutschler

How and where vehicle data gets processed continues to evolve.  

 

“We’ve been working with a Tier 1 company on ADAS and a radar chip,” said Kurt Shuler, vice president of marketing at Arteris IP. “The radar chip is doing a lot of local processing. So you pick a target and classification, and most of that processing is done right there at the radar. Then you send objects to a central brain. But that radar is very complex from a digital logic standpoint.”

 

 To learn more, please download the Arteris IP FlexNoc AI Package datasheet:

 

Kurt Shuler, vice president of marketing at Arteris IP authored this new  Semiconductor Engineering article about the perennial challenge that all R&D organizations face.

Building Your Own NoC and The Hazards of (Not) Changing

June 4th, 2020 - By Kurt Shuler

Sometimes, designing IP in-house runs the risk of higher cost of development and being late to market.

 

It is important to keep your eye on the prize, which is to get products to market profitably and quickly with the highest possible quality and value.

 

This is especially true for make-versus-buy decisions. You make decisions and you work with those decisions, then three years later markets have changed and new requirements have risen to the top of your list of priorities. You need to have everyone working on these new high priorities; whatever slipped down the list must be outsourced. It is crucial to develop a flexible infrastructure and methodologies to respond to ever changing market requirements.

 

Note: You can download the NoC Financial Calculator referenced in the article here:

Tech Talk Video:
3 Safety Standards in Auto Electronics

January 12th,  2020 - By Ed Sperling

Ed Sperling talks with Kurt Shuler, vice president of marketing at Arteris IP headquarters, about ISO 26262, SOTIF (Safety of the Intended Functionality) and UL 4600, what each one covers, what the intent is behind them, and what this means for companies developing technology for the future vehicles.