Arteris Articles

Semiconductor Engineering: Long-Haul Trucking With Fewer Drivers

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

Long-Haul Trucking With Fewer Drivers

September 13th, 2021 - By Ann Steffora Mutschler

The economics are compelling, but technology challenges abound that are unique to this market.


Interestingly, when Intel-owned Mobileye started out with its technology, the first market was aftermarket selling to trucks. “The idea was that — and it was true — if you purchase this Mobileye system and install that in your fleet of trucks, your insurance would go down,” said Kurt Shuler, vice president of marketing at Arteris IP. “That was the value proposition, and it retrofitted these capabilities onto these trucks. There’s a lot of liability with these trucks when there’s an accident. That’s why companies like FedEx Ground, and Amazon, instead of doing like UPS and saying, ‘These trucks are part of our fleet. We own them,’ they’re independent contractors. And so if your Amazon delivery or your FedEx Ground delivery crashes at FedEx, it’s the responsibility of the contractor because of the liability around that. There are incentives in the economics for these kinds of things to add the capabilities.”

Topics: automotive ADAS mobileye ArterisIP autonomous driving semiconductor engineering arteris ip SoCs kurt shuler EDA autonomous trucking

Semiconductor Engineering: Steering The Semiconductor Industry

Isabelle Geday, General Manager of Arteris IP Deployment and Kurt Shuler, Vice President of Marketing at Arteris IP are both quoted in this new article in Semiconductor Engineering:

Steering The Semiconductor Industry

August 26th, 2021 - By Brian Bailey

What does it take to get a new language, tool, or methodology established in the semiconductor industry? Disruption has rarely worked.


“Everything we do is based on IP-XACT IEEE 1685 standard,” says Isabelle Geday, general manager of Arteris IP Deployment. “It is our duty and our prerogative to train people, as well as we can, on the standard — its existence, its benefits, and the way to use it. By doing this, and by making the effort to do it well, we promote the standard, and long-term we promote a best methodology on the market for the next generation of SoCs. Thankfully, there is good alignment between IP providers, SoC designers, and EDA tool companies.

“I was involved in ISO 26262, which is a functional safety standard for semiconductors and other electronics,” says Kurt Shuler, vice president of marketing at Arteris IP. “In that case there was an existing infrastructure for training, as well as certification companies. But when it comes to the semiconductor industry, there has to be a certain critical mass before it makes sense to invest in a Udemy course, or something like that. 

Topics: iso26262 ArterisIP semiconductor engineering arteris ip ip-xact SoCs kurt shuler training EDA Isabelle Geday ip deployment IP-XACT IEEE 1685

Semiconductor Engineering: Who Owns In-Chip Monitoring Data?

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

Who Owns In-Chip Monitoring Data?

August 10th, 2021 - By Bryon Moyer

Rules are still being formulated even though the technology is already deployed.


“There’s this joint ownership of the data, with different people at different layers doing different things with the data for their own purposes,” said Kurt Shuler, vice president of marketing at Arteris IP. Contracts and regulations further complicate things.

Topics: semiconductor engineering arteris ip SoCs kurt shuler NoCs in-chip data data ownership fabs

Semiconductor Engineering: ISO 26262 - Law Or Framework?

Kurt Shuler, Vice President of Marketing at Arteris IP authors this new article in Semiconductor Engineering:

ISO 26262 - Law or Framework?

August 9th, 2021 - By Kurt Shuler

Collaboration between supplier and customer is key to achieving functional safety goals.


The ISO 26262 standard is a weighty series of documents that many believe has all the force of law or regulation; however, it is not a dictate. It is an agreement on best practices for participants in the vehicle value chain to follow to ensure safety as far as the industry understands it today. There is no monetary fine if the standard is not followed, though it will be difficult to sell automotive products without compliance.

Topics: functional safety automotive semiconductor engineering arteris ip SoCs kurt shuler eco FMEDA automotive chips IEEE P2851 ASIL automotive OEMs NoCs Accellera Functional Safety Working Group RTFM ISO 26262:2018 abstract