Arteris Articles

Semiconductor Engineering: Auto OEMs Face New Competitive Threats

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new Semiconductor Engineering article:

Auto OEMs Face New Competitive Threats

March 4th, 2021 - By Ann Steffora Mutschler

EVs are creating openings for non-traditional players, creating havoc in the supply chain.

Indeed, changes in the thinking of automotive OEMs have been evident for at least the past five years, when it was clear that the OEMs intended to start making their own chips — ironically to avoid becoming “the Foxconn of cars,” said Kurt Shuler, vice president of marketing at Arteris IP. “Foxconn does things to spec. But the ideas, the intellectual property, the value-added content reside outside. The ODM lives off of very tiny margins. For the Tier 1s, they’ve always been the specialist in mechanical or hydraulic, traditional automotive electronics, things like that. And now they’re seeing that they’re getting attacked from below from their own suppliers, as the chip guys — Infineon, NXP, and others — start to create reference design systems with their own silicon that can be adopted by a Tier 1. But an OEM also could buy that directly and do their own software. So the Tier 1s also are getting attacked from above by the OEMs.”

Topics: SoC NoC network-on-chip automotive ADAS autonomous driving semiconductor engineering arteris ip interconnects kurt shuler EV Tier 1s ODM

SemiWiki: The Reality of ISO 26262 Interpretation. Experience Matters.

Kurt Shuler, vice president at Arteris IP talks with Bernard Murphy about the complexities of interpreting the ISO 26262 standard new SemiWiki blog:

The Reality of ISO 26262 Interpretation. Experience Matters

November 30, 2020 - Bernard Murphy

Interpreting ISO 26262 without ambiguity is not always easy. Suppliers and integrators can read some aspects differently, creating confusion. Which is a problem since ISO 26262 has become so much a part of any discussion on automotive electronics that it has gained almost biblical significance. Yet most of us, even suppliers to the market, understand at best only what they have read in the document. I had a fascinating discussion with Kurt Shuler (VP Marketing at Arteris IP) on the background to and challenges in interpretation in the standard. Kurt is a member on the technical advisory group to ISO 26262 and is extensively involved in safety management. It turns out that everything you need to know is not always covered in the official document.

Topics: SoC ISO 26262 network-on-chip semiconductor automotive Ncore FlexNoC semiwiki kurt shuler OEMs noc interconnect Tier 1s 2nd edition ISO 26262

SemiWiki: Where's the Value in Next-Gen Cars?

Bernard Murphy learns more from Kurt Shuler on the shifting landscape in the automotive electronics value chain in this new SemiWiki blog:

Where's the Value in Next-Gen Cars?

June 22th, 2020 - By Bernard Murphy

Value chains can be very robust and seemingly unbreakable – until they’re not. One we’ve taken for granted for many years is the chain for electronics systems in cars. The auto OEM, e.g. Toyota, gets electronics module from a Tier-1 supplier such as Denso. They, in turn, build their modules using chips from a semiconductor chip maker such as Renesas, who produces their chips using pre-packaged functions from IP providers like Arm. Toyota could do the whole thing themselves, but it’s very expensive to set-up and maintain all of that infrastructure. Specialization makes it all more practical. Everyone makes money doing their bit well and cost-effectively and being able to sell to multiple customers (Toyota, GM, BMW, etc.). However, that cash flow can be upended when disruptive innovations are thrown into the supply chain, in this case, a lot more intelligence and autonomy. I talked to Kurt Shuler (VP Marketing at Arteris IP) to get his view. Kurt is an IP supplier and has a unique viewpoint because he works with semis, Tier-1s and OEMs, with standard designs as well as newer AI-based designs. He’s also an active member of the ISO 26262 committee.

 

 

Topics: SoC ISO 26262 semiconductor Ncore mobileye FlexNoC autonomous driving AI semiwiki kurt shuler noc interconnect Tier 1s value-chain

Semiconductor Engineering: Tracking Automotive's Rapidly Shifting Ecosystem

Kurt Shuler, vice president of marketing at Arteris IP is quoted in this Semiconductor Engineering article:

Tracking Automotive's Rapidly Shifting Ecosystem

April 2nd, 2020 - By Ann Steffora Mutschler

 Arteris IP, which has been active in the automotive market since 2010 and has established relationships with most of the automotive semiconductor players, this behavior is not a surprise.
 
“There’s paperwork that goes back and forth about who has been certified for what, or how to go about assessments or about ISO 26262,” said Kurt Shuler, vice president of marketing at Arteris IP. “For companies new to this, whether on the semiconductor side making an automotive chip or an IP that’s going into automotive, it can be weird to get questions from customers asking for the processes to be described, or how traceability of requirements is done through to the specifications, and the implementation queue. If you’re not in automotive or medical devices or something similar, like military/aerospace, you’re not used to being asked those questions or even revealing that information externally. If you’re new to an automotive chip, or new to automotive IP, you have to deal with that. It’s an education process.”
 
Topics: SoC ISO 26262 automotive ADAS autonomous vehicles NoC technology semiconductor engineering OEMs noc interconnect Tier 1s IP market