Arteris Articles

Semiconductor Engineering: Steering The Semiconductor Industry

Isabelle Geday, General Manager of Arteris IP Deployment and Kurt Shuler, Vice President of Marketing at Arteris IP are both quoted in this new article in Semiconductor Engineering:

Steering The Semiconductor Industry

August 26th, 2021 - By Brian Bailey

What does it take to get a new language, tool, or methodology established in the semiconductor industry? Disruption has rarely worked.


“Everything we do is based on IP-XACT IEEE 1685 standard,” says Isabelle Geday, general manager of Arteris IP Deployment. “It is our duty and our prerogative to train people, as well as we can, on the standard — its existence, its benefits, and the way to use it. By doing this, and by making the effort to do it well, we promote the standard, and long-term we promote a best methodology on the market for the next generation of SoCs. Thankfully, there is good alignment between IP providers, SoC designers, and EDA tool companies.

“I was involved in ISO 26262, which is a functional safety standard for semiconductors and other electronics,” says Kurt Shuler, vice president of marketing at Arteris IP. “In that case there was an existing infrastructure for training, as well as certification companies. But when it comes to the semiconductor industry, there has to be a certain critical mass before it makes sense to invest in a Udemy course, or something like that. 

Topics: iso26262 ArterisIP semiconductor engineering arteris ip ip-xact SoCs kurt shuler training EDA Isabelle Geday ip deployment IP-XACT IEEE 1685

EE Times article, IoT Was Interesting, But Follow the Money to AI Chips

Kurt Shuler, VP Marketing at Arteris IP, states that the upcoming change in focus will be so radical, that by 2025, a full five sixths of the growth in semiconductors is going to be the result of AI. 

February 2, 2019 - by Kurt Shuler

A few years ago there was a lot of buzz about IoT, and indeed it continues to serve a role, but looking out to 2025 the real dollar growth for the semiconductor industry is in algorithm-specific ASICs, ASSPs, SoCs, and accelerators for Artificial Intelligence (AI), from the data center to the edge.

Anyone tracking the industry closely knows how we got to this point. Designers were implementing IoT before it even became a “thing.” Deploying sensors and communicating on a machine-to-machine level to perform data analysis and implement functions based on structural or ambient environment and other parameters just seemed like a smart thing to do. The Internet just helped to do it remotely. Then someone latched onto the term “the Internet of things” and suddenly everyone’s an IoT silicon, software, or systems player.

Topics: semiconductor eetimes autonomous vehicles AI automotive design SoCs kurt shuler training data centers edge 28 nm

SemiWiki: ISO 26262: People, Process and Product

Kurt Shuler, VP Marketing at Arteris IP writes about the 3 P's of ISO 26262 in a White-paper and then chats with Bernard Murphy in this SemiWiki blog:

ISO 26262: People, Process and Product  

August 29th,  2018 - By Bernard Murphy

Bernard Murphy (SemiWiki) offers his review of Kurt Shuler's white-paper on what the ISO 26262 standard requires of IP vendors and chip integrators who depend on those vendors. He suggests that some may not fully understand the intent behind the standard and may be setting themselves up for problems downstream.

Topics: SoC semiwiki kurt shuler SPICE IP chip training safety culture QMS