Arteris Articles

Semiconductor Engineering: Building Your Own NoC and The Hazards of (Not) Changing

Kurt Shuler, vice president of marketing at Arteris IP authored this new  Semiconductor Engineering article about the perennial challenge that all R&D organizations face.

Building Your Own NoC and The Hazards of (Not) Changing

June 4th, 2020 - By Kurt Shuler

Sometimes, designing IP in-house runs the risk of higher cost of development and being late to market.
It is important to keep your eye on the prize, which is to get products to market profitably and quickly with the highest possible quality and value.
This is especially true for make-versus-buy decisions. You make decisions and you work with those decisions, then three years later markets have changed and new requirements have risen to the top of your list of priorities. You need to have everyone working on these new high priorities; whatever slipped down the list must be outsourced. It is crucial to develop a flexible infrastructure and methodologies to respond to ever changing market requirements.
Note: You can download the NoC Financial Calculator referenced in the article here:
  Download NoC IP Make vs. Buy Calculator
Topics: SoC ttm time to market automotive FlexNoC NoC technology semiconductor engineering safety kurt shuler noc interconnect IP market scalability

Calculating Late TTM Revenue Loss Part 2: Industry Product Lifecycles

Industry Product Lifecycles Affect Revenue Sensitivity to TTM

This is the second article in a series about how to calculate revenue losses due to delivering a product late to market. In this article I’ll compare the product lifespan and development cycle times of various industries and describe how sensitive product revenues are to product introduction times in these industries.

Topics: ttm time to market semiconductor product development

How to Calculate Late Time to Market (TTM) Revenue Loss, Part 1

When I speak to semiconductor product managers, directors and VPs, one of the questions I often ask is, “How much does it cost you if your chip is one month late?”

Topics: ttm time to market semiconductor revenue loss