Arteris Articles

Semiconductor Engineering: Firmware Skills Shortage

Benoit de Lescure, CTO at Arteris IP is quoted in this new Semiconductor Engineering article:

Firmware Skills Shortage

February 25th, 2021 - By Brian Bailey

Adding intelligence into devices requires a different skill set, and finding enough qualified people is becoming a challenge — especially in less glamorous areas.

“I was working in the image compression domain 20 years ago,” says Benoit de Lescure, CTO for Arteris IP. “We had a similar issue, both with off-the-shelf DSP, and our own specialized DSP. Finding people to make efficient use of the SIMD hardware was extremely difficult, because you need to ‘think parallel’. But few people are ready to deep-dive into a hardware architecture that might be obsolete two or three years from now.”

Topics: SoC NoC network-on-chip semiconductor engineering arteris ip Benoit de Lescure DSP SIMD

EE Times article, "Licensing Interconnect IP for Fun & Profit"

Kurt Shuler, VP Marketing at Arteris IP, authored this EE Times article discussing NoC interconnect Build or Buy.

February 25, 2021 - by Kurt Shuler

Why do we buy instead of build? Because the guys at the factory know what they’re doing.

The big question then becomes, which parts do we design in-house, and which do we bring in from outside? That’s a whiteboard architectural discussion, which can be heated and emotional. Engineers want to build stuff — that’s what they do. Managers want to get a working product out the door as economically as possible — that’s what they do. If the engineers want to make, and the managers want to buy, who wins? Who gets to make that call, and how do they justify the decision? 

Topics: SoC economics semiconductor eetimes AI SoCs RTL kurt shuler noc interconnect ML/AI SoC IP R&D costs buy vs build build vs buy

SemiWiki: Arteris IP Folds in Magillem

Bernard Murphy (SemiWiki) gets an update from Kurt Shuler, vice president of Marketing at Arteris IP on the motivation behind the Arteris IP/Magillem merger.

Arteris IP Folds in Magillem. Perfect for SoC Integrators

February 18, 2021 - Bernard Murphy

Arteris IP and Magillem recently tied the knot, creating a merger of Network-on-Chip (NoC) and related Intellectual Property (IP) with a platform known for IP-XACT based SoC integration and related support. This is interesting to me because I’m familiar with products and people in both companies. I talked to Kurt Shuler, vice president of marketing to understand the rationale behind the acquisition.
Topics: SoC NoC network-on-chip semiconductor FlexNoC semiwiki ip-xact kurt shuler QoS noc interconnect Magillem Deployment Division

Semiconductor Engineering: An Acquisition To Streamline SoC Integration

Kurt Shuler, VP of Marketing at Arteris IP authored this new article in Semiconductor Engineering:

An Acquisition To Streamline SoC Integration

February 16th, 2021 - By Kurt Shuler

Bringing order to the potential chaos of trying to combine IP from multiple suppliers.

Late last year Arteris IP closed its acquisition of Magillem assets, bringing together two companies with a single mission: To support integration of systems-on-chip (SoCs) at the interconnect fabric level and the data integration level. The value of joining forces has been appealing for some time. Since the early days of both companies, we’ve been working with mutual customers and integration teams within those customers. It’s not surprising that needs and goals look similar across all of those teams: High performance, low power and low impact communication across the SoC, efficiently integrating IPs from multiple suppliers, each configured correctly to that communication backbone. And all in as little schedule time as possible. Combining forces just made sense.

Topics: SoC NoC network-on-chip semiconductor engineering arteris ip ip-xact kurt shuler Magillem Design Services IP Deployment Division IPDD SoC integration quality of service