Semiconductor Engineering: Auto Displays: Bigger, Brighter, More Numerous

by Madelyn Miller, On Aug 05, 2021

Kurt Shuler, Vice President of Marketing at Arteris IP is quoted in this new article in Semiconductor Engineering:

Auto Displays: Bigger, Brighter, More Numerous

August 5th, 2021 – By Ann Steffora Mutschler

Chips come under new scrutiny as screens become integrated into safety-critical systems.

“A lot of these companies were derived from OEMs,” said Kurt Shuler, vice president of marketing at Arteris IP. “Denso, for instance, was part of Toyota before it was spun out. We are seeing differences as far as who is actually creating these chips. Is it the design team? Is it a traditional semiconductor manufacturer? Or is it a Tier 1? It may or may not be the traditional chip vendor. In Japan, there are companies like Fujitsu, and NEC that went into Panasonic, along with companies such as Denso that are designing their own chips, as well as running an IP business. There are other big players like NSITEXE [fully funded by Denso] and Renesas Electronics, the latter of which has been an incumbent in car displays for a long period of time worldwide. In Europe, companies like NXP have long been big players there, but Bosch and Continental also are creating their own chips. In every situation, there is recognition that the displays are becoming critical to the overall brain of the car, so the business is changing.”

To read the entire SemiEngineering article, please click here:

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