Semiconductor Engineering: Data Strategy Shifting Again In Cars

by Madelyn Miller, on Mon, Jun 08, 2020 @ 08:42 AM

Kurt Shuler, vice president of marketing at Arteris IP comments in this new Semiconductor Engineering article about a kind of balancing act which is becoming more common across the automotive design world.

Data Strategy Shifting Again In Cars

June 4th, 2020 - By Ann Steffora Mutschler

How and where vehicle data gets processed continues to evolve.

“We’ve been working with a Tier 1 company on ADAS and a radar chip,” said Kurt Shuler, vice president of marketing at Arteris IP. “The radar chip is doing a lot of local processing. So you pick a target and classification, and most of that processing is done right there at the radar. Then you send objects to a central brain. But that radar is very complex from a digital logic standpoint.”

To learn more, please download the Arteris IP FlexNoc AI Package datasheet:

To read the entire SemiEngineering article, please click here: https://semiengineering.com/data-strategy-shifting-again-in-cars/

Topics: SoC time to market automotive ADAS NoC technology semiconductor engineering safety kurt shuler noc interconnect IP market radar chip

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